The Freedom Driven Landscaper
Chris Penny is a lawn care & landscaping company owner turned Green Industry marketing professional, founder of the popular 2000+ member Facebook community Lucrative Landscaping and the author of the book Lucrative Landscaping. On this show, we discuss stories, strategies, and tactics to help you build a successful and profitable landscaping company and achieve more freedom in your life.
Episodes

Friday Aug 04, 2023
Friday Aug 04, 2023
Tune in to this compelling episode of the Freedom Driven Landscaper podcast, where we sit down with Carita Koen, the force behind Green Magic Landscape. Located along the scenic Gulf Coast in Mobile, Alabama, Carita's landscaping business is a testament to her dedication, hard work, and love for the green industry.
This episode is packed with takeaways for anyone interested in the landscaping industry or entrepreneurship. Key highlights include:
How Carita managed to build a successful business in Mobile, Alabama
Interesting facts about Mobile, Alabama and its connection to Carita's business
The highs and lows of running a landscaping business
The role of community resources and support in propelling small businesses forward
Don't miss this opportunity to learn from Carita's wealth of experience in the landscaping sector. It's a story of resilience, growth, and the magic of going green. Tune in now!
------------
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Friday Jul 28, 2023
Friday Jul 28, 2023
Get insider tips from experienced landscaper Patrick as he shares hard-won lessons from growing his business over the past decade. In this interview, you'll hear about:
- Turning a childhood side hustle into a thriving landscaping company
- Partnering with a best friend to build an uplifting, people-focused culture
- Shifting from primarily installation to maintenance for recurring revenue
- Strategies for acquisition and integrating purchased companies
- Choosing marketing partners that drive strategy and results
- Creating an environment where employees feel valued and respected
- Surrounding yourself with people who challenge you to grow
- And much more landscaping entrepreneurship wisdom!
Join us for an insightful and inspirational conversation.
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Friday Jul 21, 2023
Friday Jul 21, 2023
Growing a business brings chaos and stress. Discover Richard's measured approach to expansion, hiring new crews, and ramping up operations. Hear how Richard went from hustling between landscaping jobs and college classes to leading a seven-figure company. Richard Torres shares his best insights on leadership, company culture, sales, and measured growth.
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Friday Jul 14, 2023
Friday Jul 14, 2023
Leaving the events world to start a landscaping business is no small feat. Discover Jim Beson's unexpected journey from event management to landscaping, and gain inspiration for your own entrepreneurial journey.
This podcast was brought to you by Lucrative Landscaping.
Learn more about how LL can help you Grow & Delegate here:
https://lucrativelandscaping.com/

Friday Jul 07, 2023
Friday Jul 07, 2023
Discover the inspiring story of K&D Landscaping, a company that survived the 2008 recession and used the experience as a springboard to set an ambitious goal: reaching $30 million by 2030. Learn about their resilience, strategic diversification, and visionary leadership driving them toward this remarkable target.
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Friday Jun 30, 2023
Friday Jun 30, 2023
Dive deep into the landscaping industry's transformative approach to employee motivation. Learn from an expert about the secret of his success.
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Thursday Jun 22, 2023
Thursday Jun 22, 2023
Tune in to hear an absentee owner's perspective on managing a business. Learn how to run crews, maintain quality, and stay profitable, even when you're not there every day.
Brought to you by Lucrative Landscaping.
Learn more about how to Grow & Delegate here:
https://lucrativelandscaping.com/

Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Discover how Jordan deftly navigated the challenges of scaling and stepping into a leadership role as his businesses grew. Get invaluable insights for your own entrepreneurial journey!
Brought to you by Lucrative Landscaping.
Learn more about how you Grow & Delegate here:
https://lucrativelandscaping.com/

Saturday Jun 03, 2023
Saturday Jun 03, 2023
Ever wondered how to successfully acquire and integrate a company? Selling a business isn't just a transaction, it's an emotional journey. Learn how building trust and understanding with potential sellers can open up unexpected opportunities for business growth. In this episode, get an insider's look into the process of marketing yourself to business owners and why it's crucial when you're looking to buy.
Brought to you by Lucrative Landscaping.
Learn more about how you Grow & Delegate here:
https://lucrativelandscaping.com/

Saturday May 27, 2023
Saturday May 27, 2023
Get an inside look at the evolution of Kyle Wright's lawn care business. From humble beginnings to a highly regarded residential maintenance service, this episode offers valuable takeaways for all entrepreneurs.
Brought to you by Lucrative Landscaping.
Learn more about how you Grow & Delegate here:
https://lucrativelandscaping.com/